Mr. Sunny Manjani

Mr. Sunny Manjani

Sr. Manager - Strategy Planning at Eicher Trucks and Buses

Mr. Sunny Manjani is currently the Sr. Manager – Strategy Planning at Eicher Trucks and Buses. He has over 5 years of experience in the automotive industry working with a leading commercial vehicle OEM in India. He has functional experience in sales, dealer development and exports business development.

His expertise spans channel development, product strategy for commercial vehicles, market entry strategy, performance assessment, price bench-marking, business development for OEM in export markets, and growth strategy for auto ancillaries in India and GCC markets. He has worked on a broad range of projects for car and CV OEMs, auto component manufacturers, tire manufacturers, auto refrigeration equipment manufacturers in India and Middle East.

Product Evolution in light of Driver/Occupant Comfort, Consumer Behavior, Price Pressure, Safety & Regulations:

Room 1

Fundamental drivers for rising demand i.e. macroeconomic growth and e-commerce penetration looks strong. This will continue to drive the demand however with regulatory changes price pressure remains. Will features w.r.t to driver comfort or safety get compromised. How is product evolution happening keeping above factors in mind?

Market Development
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