CEO and MD Piaggio Vehicles Private Ltd.
With over two decades of experience in the automotive industry and having associated with the Piaggio Group since 2005, Diego Graffi has been appointed at the CEO and MD for Piaggio in India in June 2017. Prior to this, he was heading the production and purchase division of the two and three-wheeler businesses for Piaggio in Italy and South East Asia. In the last couple of years, before taking over the helm of operations in India, he supported the India business in the capacity of a Global Procurement Head. In his role as CEO and MD in India, he is now responsible for developing and executing the strategy to bolster growth for Piaggio’s two-wheeler and commercial vehicle business.
Having started his career in the automotive industry with Aprilia and Fiat, he brings immense knowledge and expertise of the business to the Piaggio Group. He has also held a senior position at MotoGuzzi wherein he oversaw the production of the motorcycles. He has received his Bachelor’s degree in Mechanical Engineering from Padova University in Italy.