The founder of CERA (Construction Equipment Rental Association) and also its current Secretary General, India’s largest equipment rental association and a dynamic entrepreneur, who has set the industry ablaze with his modern ideas, dynamism, keen foresight, impeccable leadership skills, intellect and futuristic outlook, is celebrating nearly three decades of successful journey in the industry, rendering excellent services to the nation in building infrastructure and generating employment. Satin Sachdeva leads by example and believes that the ability to learn and transform is very important in the fast -changing world.

He is the pioneer of seeding the thought of organizing the equipment rental industry and the one who has realized the contribution of construction equipment rental industry towards India’s infrastructure progress. With a vision of creating and sustaining a conducive environment for the growth of the industry, he has mooted the strong relationship between the construction equipment rental industry, manufacturers, financers and construction companies not within India but globally.

For an automobile engineer, it was natural to fall in love with machines that move and work. With his zeal to contribute to the nation, he chose the industry of construction equipments and earthmoving machines and worked his way up.

He is also the Managing Director&CEO of the company he founded – Equipment Planet, a premier construction equipment rental company which also buys and sells construction equipments. His group’s other company E-value is a valuation & inspection, surveyor & loss assessor organization.

A fitness enthusiast, he starts his day early with a morning walk in the lap of nature and lives a mix of simple, healthy and trendy life. A perfect family person, a responsible son, a caring husband and loving father who loves spending time with his family.