HP LUBRICANTS SEES DEVELOPMENTS IN ELECTRIC AND OTHER EMERGING TECHNOLOGIES PLAYING A COMPLIMENTARY RATHER THAN SUBSTITUTING ROLE

As environmental concerns necessitate stricter emission norms and push on electric, HP Lubricants (India’s largest lube marketer), sees opportunity.

Please find below some snippets from our interview with the HP Lubricants team:

Q: Engine Oil is a low involvement category from customer end. How is HP Lubricants ensuring customer education on this front as well as developing superior products?

HP Lubricants is committed to sharing relevant information with our customers and do so through various online and offline methods including our webpage www.hplubricants.in as well as by conducting workshops through the B2C and B2B channels which are conducted by our field Engineers and Officers. 

Q: An initiative of HP Lubricants “Roads That Honk” is commendable and reflects a commitment to practically solve challenges such as road accidents. Would you want to share few insights on this initiative with our readers?

Roads that Honk is a Social initiative of HP Lubricants towards Technological Innovation for saving human lives due to regular accidents on sharp hairpin bends on ghat sections. Since Road users also are end consumers of Lubricants, this is a way HP Lubricants wishes to express its concern and care for its valued customers.

The idea was initiated by M/s Leo Burnett (who are an empaneled advertising agency of HPCL) and was funded and supported by HP Lubricants for deployment of the pilot equipment. It operates on the principle of Solar powered pair of two poles fitted with radars which detect approaching vehicles from opposite sides. It actuates a honk sound when there is simultaneous movement of vehicles from opposite sides by electronically communicating with each other through wireless communication.

You can watch the 2-minute video on HP Lubricants Roads that Honk Social initiative by  clicking on the below link:

HP Lubricants – Roads That Honk

Currently, pilot equipment is deployed at Patni Top on the Jammu – Srinagar National Highway. This initiative has won the first ever Cannes Lion Silver award for any Asian brand for Innovation and Bronze for design in 2017 in France. It has won Spikes Asia award in 2017 for applied Innovation in Singapore. It has also won two Bronze awards at London International Awards for Experiential and Applied Innovation in UK. 

Q: As a leading lubricant player, you always talk about new technological innovation to increase the performance. Can you please share some of these new technological developments?

Development in Lubricant technology is now driven by factors beyond performance which are primarily dominated by latest emission norms. Enhancement in performance is often a corollary to primary objective of environmental compliances. HP Lubricants has been in the process of continuously developing newer products through our Technical Services and R&D to meet the diverse market requirements.

Q: The electric vehicle market is gaining pace in India. Do you think this will have any impact on lubricants demand with engine technology migrating from ICE?

As we see, developments in Electric and other emerging technologies will play a complimentary rather than substituting role in the coming decade to the current vehicle technologies. Further, the emerging technologies also will be needing lubricants in Gear boxes, Transmissions, Braking systems, Grease application etc.

Q: Give us a sneak peek into what you’ll be presenting at CVF 2018 (taking place on 26 April 2018 at The Westin – Pune)?

We will be presenting the strength of HP Lubricants in providing end to end solutions to the CV Industry backed by robust Technical and R&D support.

Q: What is your expectation from your participation at Commercial Vehicle Forum and what do you plan on achieving there?

Besides closely understanding the challenges of CV sector, we would like to connect with the right people in the Industry with whom we can work and develop solutions to new and emerging challenges.