Executive Director, Differential Asia
Mr. Shyam Maller is currently the Executive Vice President-Sales, Marketing and After Market at VE Commercial Vehicles
With an automotive industry career spanning over three and a half decades, Shyam Maller’s wide ranging experience has been in the Sales and Marketing domain covering the entire spectrum of Channel and Product Management besides Go To Market. A customer focused professional, he has helmed Network development, After Market area of Customer Service, Parts business, Retail Excellence besides was responsible for the setting up and management of the UPTIME center at VE Commercial Vehicles Ltd -a digital operations hub for supporting dealers in respect of After sales support and customers through the Connected vehicles program to reduce downtime of trucks on the road as well at the workshops. He has deep experience in Product Strategy and Product Planning, New product introduction , Pricing and Program Management and has led the team at VE Commercial Vehicles Ltd besides being part of the Product Board. Predominantly his automotive deep domain knowledge and experience is from Tata Motors Ltd (India’s largest CV manufacturer ) besides VE Commercial Vehicles Ltd( a JV between Volvo Group and Eicher Motors Ltd) and collaborated with global teams ( from Sweden, France, Japan, Singapore & China ) from Volvo Power Train, Trucks Asia & Volvo Global Trucks Technology team . Shyam has also deep Retail management exposure having led and managed Company Owned Retail Businesses at VE Commercial Vehicles Ltd besides as President of Concorde Motors, the Tata Motors subsidiary for passenger cars and utility vehicles.
In May 2020, Shyam Maller superannuated from VE Commercial Vehicles Ltd as Executive Vice President -Sales, Marketing & After Market. He was also part of the Executive Management Team and the Product Board.
Shyam is a Mechanical Engineer from College of Engineering, Guindy ( Madras University) and a Post Graduate Diploma in Management ( PGDM) from Indian Institute of Management, Bangalore.