Royal Dutch Shell is one of the six oil and gas ‘supermajors’ in the world, featured at #7 in the 2017 Fortune 500 list. With expertise in the exploration, production, refining and marketing of oil and natural gas and the manufacturing and marketing of chemicals, the company operates in over 70 countries.
Shell Lubricants India is a 100 per cent subsidiary of Royal Dutch Shell and is an important and growing business for Shell in India. Shell Lubricants India has been recognized as the global market leader for the 11th consecutive year by Kline and Company, marking the start of two decades of undisputed industry leadership. Shell has one of the largest retail networks in the world with plans to use its existing license to set up 2000 fuel stations in India, as part of its long-term commitment to support the country’s increasing energy needs.
In India, Shell’s portfolio of lubricant brands includes Shell Helix, Shell Rimula and Shell Advance. India is a US$ 2.6 billion lubricant market which is growing at 2.2% annually. After US and China, India is the third-largest market for Shell, where it has close to a 5 % share.
Shell offers solutions that can help vehicles accelerate operational efficiency. Their strategy is to continue working with major OEM’s and develop customized lubricants for them across the CV and passenger cars segment. With the objective of delivering a longer life, Shell Lubricants products provide acid protection, deposit protection and wear control to Heavy Commercial Vehicles. Shell was also working closely with commercial fleet customers in building sensor-driven data consolidation to improve operational efficiency and safety management for trucks. It has already partnered with five fleet owners who have 300-500 trucks.
Overall, at 2.3 per cent, India is one of the fastest growing markets for Shell in the world with major focus on investment in people, processes and technology. In India, Shell aims to serve 100 million local customers with the best products and services.