Ex Managing Director & CEO at Mahindra Trucks and Buses Limited.
It is our privilege to introduce to you, Mr. Nalin Mehta, the Ex Managing Director & CEO at Mahindra Trucks and Buses Limited.
Nalin superannuated from Mahindra in 2017 and had been associated with the Commercial Vehicles business of Mahindra since April 2010, when he joined Mahindra Navistar Automotive Limited as the Chief Operating Officer and steered the journey of this challenger brand through the most difficult seven year period, which witnessed cyclical downtrend in the industry, restructuring of the business after departure of the JV partner and continued ups and downs of Indian CV industry.
During his tenure at MTB, the business was widely applauded at various forums, for its innovative approach, be it on the front of technology, state-of-the-art products, nimbleness in addressing changing market needs, ability to rapidly ramp up the after sales service and spares network. The recent exercise of successfully introducing re-engineered new truck series has been one of the finest multi-faceted endeavors in the Indian CV industry, involving developing a new truck featuring award winning patented FUELSMART technology, a unique 360-degree marketing campaign featuring a celebrity and offering unprecedented customer value proposition in the form of guarantees.
Nalin is also credited with introduction of many firsts in the area of customer connect in truck industry like instituting the Mahindra Transport Excellence Awards in partnership with Union Ministry, special programs for transport industry in partnership with IIM Ahmadabad and the unique CSR initiatives for Truck Drivers and their daughters, Saarthi Abhiyaan, which have endeared the brand to the entire road transport ecosystem.
Prior to the truck and bus stint, Nalin was associated with Mahindra in other eminent roles since the year 2000 beginning with the position of General Manager – Marketing – UVs, M&M (2000 – 2006) looking after brands like Bolero, Scorpio, Pickups. He then moved as the Vice-President, Sales & After Sales, Mahindra Renault (P) Ltd (2006 – 2008) from where he rose to head the organization as the CEO, Mahindra Renault (P) Ltd (2008 – 2010).
Nalin has been in Automotive sector for over last 25 years. He launched Mitsubishi Lancer for Hindustan Motors, a launch which was noticed and hailed for many innovative firsts in the Indian automotive market.
Born in 1958, Nalin went on to complete his Bachelor of Technology degree from the Indian Institute of Technology, Kharagpur and followed that up with an MBA from the Faculty of Management Studies, Delhi University. He is married and blessed with two daughters.
In the past he has held industry positions like Member – Executive Committee, SIAM (Society of Indian Automobile Manufacturers), Member – Governing Council, ARAI (Automotive Research Association of India) etc.
He is currently, an avid golfer. Other interests include reading and travelling.
Analyzing the CV industry and how it fared last year and the opportunities and challenges present for the next 3 years. The CV industry is undergoing structural changes from achieving BSVI by 2020, CV manufacturers focusing in their set of priorities (read Connectivity, Efficiency & Economy, Driver Ergonomics, Safety Norms, EV and many more….) to […]